New Era Global School (NEGS)
Transforming a traditional Gujarati medium school into a premium English educational institution through strategic rebranding, lead generation, and innovative content marketing.
Client
New Era Global School
Timeline
2023 - Present
Role
Brand Strategy & Lead Generation
Location
Gujarat, India
Services Used
Project Overview
NEGS faced the challenge of transforming its perception from a traditional Gujarati medium school to a premium English educational institution. Our comprehensive strategy focused on rebranding, lead generation, and establishing authority in the education sector.
Key Achievements
• Successfully rebranded the school's perception from "Gujarati medium" to premium English school
• Generated over 3,000 qualified leads for admissions
• Developed and implemented a comprehensive nurturing plan and sales support system
• Created "School Ki Baat" podcast series for thought leadership
• Produced a detailed Hostel Comparison Guide to showcase facilities and build authority
Results
The transformation led to significant growth in admissions inquiries and improved market positioning. The combination of strategic rebranding, lead generation, and content marketing helped establish NEGS as a premium educational institution in the region.